Optimising Labour -As retailers strive to increase profits, many rely on their employees to engage customers and push conversions. The typical retail employee tends to get bogged down with task-oriented vs. shopper-centric activities. Retailers with outdated labour management methods lack detailed shopper information to make informed workforce management decision. Like inventory errors, employee mismanagement can be costly, especially when considering retail’s high hourly wages and rapid turnover rates. Since the average retail labour costs represent 11% of total sales, retailers must optimise labour. All markets experience this, and it can drastically hinder a store’s performance. Whether a retailer has an ample service staff or is lean on labor, solutions that optimise an employee’s job performance are critical. The best approach is for retailers to implement solutions that streamline employee responsibilities, allowing retail employees to focus on selling – not tasks.